Increasing your Web site's traffic is one thing. Converting that traffic into sales is another.

A landing page is a specific type Web page that is designed to convert visitors into customers after they have interacted with your marketing creative albeit an advertisement, e-mail or social media plug.  These types of pages are usually hidden from the normal visitors to your Web site because they incorporate a specific message in relation to your marketing efforts.  Additionally, because these pages tend to be exclusively tied to marketing campaigns, their success in terms of conversion rate are highly trackable.

Based on your marketing goals, there are several ways in which a landing page can convert traffic into sales including:

• Capturing lead information to be used for follow up calls.
• Prompting the visitor to purchase a product or service.
• Establishing an association with your brand and a particular idea or subject matter.

Generally speaking, your landing page should aim to immediately "close the sale" and not be a factor in turning a qualified visitor anyway from your site.  Too many times, companies focus heavily on their marketing and promotional materials that generate the initial interest with potential buyers and expect that their target audience with "figure out the rest" when it comes to following through with the sale.  Generating the traffic is only half the battle.  The rest of the battle to obtaining a valuable customer relys on the ability to maintain their interest throughout the transaction process.

For example, let's assume a company has just spent a good portion of their marketing budget on promoting a special discount on a new product.  They've placed online advertisements within the major channels where their target audience is most likely found, they've established an targeted e-mail campaign which sent out a personalized e-mail to all their opt-in subscribers, and they have even been generating buzz within the major social media networks.  The only problem is that all this marketing creative links interested buyers back to the company's main home page.  Now those interested buyers are forced to sift through the home page copy to try to discover more information about how and where to purchase this new product, or search through an online product catalog hoping they'll find the exact product they are interested in.  And while some potential buyers will spend their time clicking around on the company's site to discover that deal, most will become quickly frustrated and soon lose interest negatively affecting not only the company's conversion goals, but their return on investment from all the marketing dollars they spent to help generate the qualified traffic in the first place.

Had this company taken the additional step to design and implement a specialized landing page for interested buyers to arrive on, those buyers would have gained a sense of confidence that the promotion was legitimate and that they were in the right place.  Additionally, instead of losing frustrated visitors that a few minutes earlier were interested buyers, the company could have maintained that peeked interest with product specific copy and imagery, and easily guied the visitor directly through a checkout process yeilding the sale and a higher rate of conversion.

At Black Rhino Media, our focus is your success.  And when it comes to landing page design, success is defined by converting traffic into sales.  Our creative and marketing savvy designers apply your business goals to each and every aspect of the landing page design including colors, copy, layout and graphics.  Combine our landing page design services with our search engine optimization and and other Internet marketing services to develop a complete Web site traffic generating and conversion package.