Black Rhino Media can redesign your Web site to provide your business with a professional and updated look that clearly relays your company's message to your targeted audience!
Successful companies realize that merely having a Web site isn't enough in today's ever-changing online world. Internet trends and technologies change often and as a result your customers acquire certain expectations about how they should be able to retrieve data, purchase a product or even navigate your site. A Web site that was cutting-edge a year ago most likely is out-of-date by today's standards. For example, with the increased popularity of video, mobile devices and social media tools like Facebook or Twitter, users have simply come to expect more from your site. In addition, search engine technologies have changed drastically in just the past couple years alone. So a Web site that was designed two years ago with search optimization in mind is most likely not yeilding high search engine rankings if the site design and content structure has not been redesigned.
So whether it's watching a video on your Web site related to one of your products or services, making a purchase from your site from the convenience of an iPhone, following the latest news about your company on Twitter, or looking to be more competitive on search engine result pages, there are ways to improve upon your existing site which can result in positive exposure for your company and increased revenue opportunities.
10 Reasons to Redesign Your Web Site
Still not sure if it's time to redesign your existing Web site? Based on our industry experience and conversations with clients both past and present, we've compiled a list of ten, time-tested reasons why you should consider redesigning your Web site.
1. Beat the Competition
The power of the Web allows people to find information at the drop of a hat. It's possible for new customers to find your Web site from anywhere in the world. The down side is that they can also find your competitors' site just as easily. It's important to make a good first impression and stay ahead of the competition. Failure to do so could lose you valuable customers. If your Web site is comparable to your competitors' site, consider a timely redesign to make sure you are leading the pack rather than following.
2. Increase Your Sales
Web sites are often designed with no thought on how organizations can harness the power of the Web to effectively increase profits. The wrong message in the wrong place can result in a Web site failing to engage your target audience. Developing a Web presence is relatively straight forward but developing one that meets your organization's goals and expectations is a little more complex.
Are users being channeled to the right sections of your site to make a purchase? Does the site design effectively promote your current brand? Are you properly collecting and managing information for lead generation purposes? Are users signing up for your newsletter? If you're saying "no" to any of these questions, then it's time to get your Web site to work harder for your organization by utilizing it to strengthen your bottom-line.
3. Cost Avoidance
IBM claims to save $2 billion a year in call center costs with their online support Web site. Even for a small business, with limited human resources, key personnel could be using their time more profitably than answering questions that could be answered, for example, in a Frequently Asked Questions section of the Web site or an interactive Knowledge Base. If your Web site can reduce the number of enquiries made to a call center it could save your business a fortune.
4. Cheapest Employee
Speaking of cost avoidance, did you realize your Web site could be working hard for your company 24/7/365 and still be your cheapest employee? It doesn't take vacations or require medical benefits and by adding features to your site that help educate your users, enhance marketing efforts and even automate your daily business operations, you are in reality retaining your cheapest employee. The simple fact is that you have a Web site. Why not make it work harder and do more for you and your company?
5. Reach a Wider Audience
Just because you have a Web site doesn't mean people will automatically find it. Competition for the top slot within search results is fierce. Optimizing your Web site for the various search engines and keyword phrases will not only help to position it higher on search results pages but also help bring the right audience to your online doorstep.
6. Content Management
The beauty of the Web is its immediacy. You don't have to wait for the current batch of printed brochures to run out. With a Web site, a quick update can get the latest product information out to a global audience. Often, however, those updates are needlessly postponed because a company is dependent upon a single person to make content modifications - usually the original site designer. Considerable damage can be done to your reputation if users discover that information or products on your Web site are out of date. If you struggle to keep your Web site content fresh, it might be time to consider a redesign that incorporates a Content Management System allowing people within your organization to keep it up-to-date.
7. Making a Good First Impression
At some point we were all told never to "judge a book by its cover" and though this is sound advice for most things, it unfortunately doesn't apply to your Web site. Studies have shown that a user viewing your Web site for the first time will make a judgment about your company within the first six seconds of their visit. What kind of first impression is your Web site leaving with those potential customers? By having a clean, professional looking Web site, a user will get a sense of trust from the company behind the site.
8. New Experiences
New features can dramatically improve your users' experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. But new features aren't just for the users' benefit. You might want to consider a redesign of your Web site to include an administration portion where you can manage inventory or view real-time reports of sales data - just to name a couple examples.
9. Dated Technologies
If you have had your Web site for a while and have not reworked it in that time, there may be technical reasons for you to have the site redesigned. As the Internet evolves and newer technologies become the accepted standard, Web sites employing older technologies might cease to function as expected. Additionally, your site will be missing out on technologies that were developed to allow Web sites to function smoother and interact better with its intended audience.
10. Your Future
The whole goal behind a Web site redesign is to create a better overall experience for you and your users. Your site should be an integrated part of your business whether it's simply serving as a marketing tool or helping to automate your daily operations. With that in mind, take some time to review your current Web site and make notes about the things you would like to have implemented differently or features that your competition is utilizing that you wish you had.
The bottom-line is that it's important for your Web site to evolve in accordance with your business needs and your customers' needs. Black Rhino Media's team of design consultants can help you plan a strategic redesign for any area of your Web site. Our staff is experienced in breathing new life into a stale and out-dated Web site. Contact Black Rhino Media and we will sit down with you to help analyze your existing site in terms of how it matches up with your current and future business objectives. Additionally, if you tell us about two or three of your competitors, we can perform an objective comparison of their Web sites versus yours.
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