Pay Per Click (PPC) Campaign Management Services Company

Pay-Per-Click (PPC) Campaigns

Our approach to Pay-Per-Click campaigns is conversion-centric.

Pay-Per-Click advertising is a search marketing technique that displays text-based advertisements next to the search engine results generated by keywords and key phrases your targeted audience frequently uses during Web searches. In other words, it's a highly targeted and accurate way of directing qualified leads to your Web site.

You only pay for the visitors that click on your ad and come to your site. The more you bid on the keywords and key phrases, the higher the rank of your advertisement. What makes it a true marketing advantage is that none of your marketing dollars are wasted. Every cent you spend brings a qualified lead to your Web site. There is no paying for unqualified impressions or guessing at the effectiveness of different ad creative because all the relevant information is available for analysis. Maximum daily spend amounts can be set to automatically turn off your ads when your advertising budget has been met. And the best news is that your ads can show on the first page of search results within hours. In fact the Pay-Per-Click advertising industry is so hot that marketers are spending nearly $4 billion on this channel every year and that number is expected to double by 2010.

As a result of our collective experience, the search engine marketing experts at Black Rhino Media have developed a proven approach to obtaining high conversions for our Pay-Per-Click advertising clients. Our approach is designed to complement your natural search engine optimization initiatives by targeting the top search engines including:

Google
Yahoo!
MSN
Ask
AllTheWeb

Conversion Definition

Our search engine marketing experts begin each Pay-Per-Click campaign by obtaining a clear picture of the objectives you want to achieve with your marketing campaign. Objectives such as increasing online sales, generating sales leads or having visitors request a product demonstration are just a few examples of goals you might position your marketing campaign to help accomplish. Once we have a foundational grasp of your goals we can begin to structure a campaign that best suits the type of conversions you expect to gain.

Keyword Research

The next step in crafting your Pay-Per-Click search engine marketing campaign is establishing a relevant keyword portfolio. We analyze your Web site logs and meet with your representatives to understand the core set of terms and phrases that drive good traffic to your Web site. This becomes the basis of our keyword portfolio development exercise. Our objective is to develop a keyword portfolio to initially target all the possible segments of your desired market. Thereby satisfying your traffic and conversion needs from a qualitative and quantitative perspective while keeping within your stated marketing budget. We'll then analyze the incoming results and refocus the campaign if necessary to take advantage of the higher performing keywords.

Develop Ad Creative

With a solid keyword portfolio ready to go live, out team of experts go through a rigorous process of developing 3-5 "ad words" for each keyword group. Variations in ad word titles and description lines provide the options you need for bid optimization purposes. Once the proper ad words have been defined, they are strategically placed across the major search engines.

Customize Landing Pages

By optimizing the landing pages associated with your Pay-Per-Click campaign, you can boost the results by more than 100%. We believe that this is your low-hanging-fruit opportunity and we'll help you develop at least two landing pages with variations on the message, layout, call-to-action, and colors.

Test, Optimize & Scale

Once your keyword portfolio, ad words and landing pages are ready, the Pay-Per-Click campaign can go live and you will begin to see increased traffic and conversions. But just because your campaign is live and you're starting to see a positive result doesn't mean our job is finished. The Black Rhino Media search marketing team constantly monitors your campaign and analyzes the data associated with the click and cost data. We pull data from a variety of sources and constantly optimize the keyword portfolio and scale the bid amounts so that you receive the best possible return on investment and return-on-advertising-spending (ROAS) for your search marketing campaign.