Black Rhino Media

E-mail campaigns can benefit greatly from data such as the transaction data or site analytics data that describes how the user behaves after clicking through an e-mail. This data is not always available or captured in the database that comes with the e-mail platform.

E-mail campaigns also generate a lot of data such as total e-mails sent, opens, clicks (by every link), and actions. Such data becomes very valuable when predicting results and budgeting for the next campaign cycle. It can also help immensely in targeting the right message to the right segment of your list. Our typical projects include:

• Integration with CRM systems such as Salesforce.com.
• Capturing data from and posting data on landing pages.
• Developing APIs for use by partners of e-mail service providers (ESPs).
• Dynamic content for the e-mail campaign depending on the demographic profile of the individual recipient.

If you would like to integrate you e-mail campaigns directly into your CRM or other business applications please let us know or request an estimate.