As the Internet evolves, so do the methods in which we present content and attract visitors to our websites. Today's consumers see dozens of websites each day all trying to present a specific message and convert those visitors into customers. The websites that are successful are those that present that message in a unique way and engage their visitors with interactive content. They not only tell visitors about their products and services, they show them as well.
The most popular and effective form of communication on the Web today is through the use of Web video. Web videos are a powerful medium for Internet marketing because of the unique engagement element. Maybe it's a short welcome video on the home page of your website providing a brief overview of your company. Or maybe it's a video showcase demonstrating how your latest product can be used to solve a specific problem. Whatever it is, that engagement element allows you to communicate your message on multiple levels, appealing to a number of the visitor's senses by using visual imagery, spoken words, music and text. Business owners who want to dramatically impact their bottom-line are quickly redesigning their one-dimensional, text-based websites and transforming them into an interactive and entertaining alternative by including Web video.
Web videos can set your business apart from your competition.
As with any marketing initiative, having your message stand out from your competition is critical to the success of your marketing efforts. Incorporating Web video as a part of your presentation can have a lasting impact on your targeted audience along with a positive association to your brand. Businesses utilizing Web video are seeing the benefits of in the form of increased revenue opportunities, reduced customer service expenses and increased call-to-action ratios.
Black Rhino Media can provide professional actors and voice-over narrators to increase the presentation quality of your brand and message. We can also:
- Compose a persuasive script to retain your viewers' interest and prompt them to follow your calls-to-action.
- Produce your video using studio quality light and sound techniques.
- Optimize, edit and integrate the video on your website for maximum effectiveness.
- Provide you with an appropriate and cost-effective video hosting package if required.
By using Black Rhino Media to storyboard and produce your Web video content, you can set your business apart from your competition and have your customers locked in to your message.
Web video viewers will continue to increase consumption.
It's become clear that online Web video has gone mainstream. One in four Web users watch online video at least weekly, while almost half of all Web users view online Web video at least once a month, according to a new study by the Online Publishers Association. Additionally, more than 10 billion videos were viewed online in December, 2008 alone - the most ever for a single month, according to comScore, and that rate will continue to rise.
These trends aren't lost on advertisers and marketers. A study conducted by Forrester Research and the Association of National Advertisers found that 62% of marketers believe TV advertising had become less effective over the last two years. It also revealed that 87% of marketers plan to spend more on Web video advertising in 2009 to increase their reach within their target audiences.
eMarketer - a leading Internet marketing research firm - concurs by estimating that one in two Americans, or 154 million people, will watch video on the Web at least once a month by 2009. And by 2012, that audience will grow to exceed 190 million. eMarketer also predicts that revenue resulting from Web video advertisements will increase from $775 million in 2007 to $4.3 billion by 2011 as Web users make watching and interacting with video a regular habit. By 2011, 61% percent of the U.S. population will watch Web videos online as part of their common Internet surfing experience. This research concludes that watching videos online is becoming routine and expected as part of the average Internet surfing experience. As a result, Web video has become and will continue to be a powerful marketing tool.
What other benefits do Web videos possess for my company?
Aside from the obvious marketing benefits, Web videos can be used strategically throughout your website entertain, engage and provide a richer overall experience.
Some specific ways Web video can benefit your company include:
- Highlighting important areas or features of your website.
- Combining written words with music, personality and a tone that better expresses who you are as a company.
- Providing lasting answers to frequently asked questions.
- Increasing your level of customer support with online video tutorials and product examples.
- Announcing new products, featured services or company updates.
Black Rhino Media's team of Web video production experts can help you determine where Web video can make the most impact on your website or next marketing effort. Our high quality Web videos are created with your message in mind and how to help that message make its greatest impact with your target audience. Contact Black Rhino Media and find out more about how we can breathe new life into your brand so that your corporate message can be seen as well as heard!