Search Engine Optimization (SEO) is the process of improving the content and structure of a website in order to increase the quality and quantity of the traffic it receives from search engines. Natural search listings draw a majority of clicks from the search results page. This number can be as high as 85-90%. In addition, these clicks do not carry a per-click price. However, the optimization process is slow and effective for only 3-5 keywords per optimized page. So the challenge is to pick the targeted keywords for your Web pages very carefully so as to avoid too much competition in the beginning of the process.
Our SEO team obsesses about every little detail that can improve the search engine ranking of your website and how that ranking affects the traffic to your website along with the conversion rates of your visitors. Our methodology employs eight simple steps to achieve the results that you are looking for.
The Black Rhino Media 8-Step SEO Approach:
1. Keyword Research & Competitive Analysis
Black Rhino Media begins each search engine optimization campaign by establishing a list of relevant keywords associated with your business and its industry. We then analyze 2-3 of your closest competitors to establish some competitive benchmarks and targets with regard to those target keywords, search engine rankings and expected traffic levels.
2. Develop Keyword Portfolio
We develop a list of 3-5 keywords or key phrases for optimizing each page on your Web site that experiences the most traffic or that are most involved with driving sales.
3. Optimize Web Site Content
Optimizing your website content involves making sure that search engine crawlers consider your optimized pages to be of high relevance for the target keywords. A simple example would be keywords occurring in the page title, early and frequently in the body of the text and if possible be the anchor text to a link. Black Rhino Media can update your site content for you if necessary.
4. Optimize Web Site and Page Structure
Website structure and page structure refers to several components at the HTML programming level of each page such as page title, meta tag information, alt text for images, and XML and HTML site maps to assist with the crawling of search engine bots on your website. Our SEO team will develop the necessary tools and help you to strategically integrate them throughout the appropriate areas of your website.
5. Directory Submissions
Black Rhino Media ensures that your website gets an appropriate listing and/or mention on the hundreds or open directories across the web such as DMOZ and Wikipedia to name a few.
6. Search Engine Submissions
This step refers to the manual submission of your optimized website page URLs so the search engines know to visit your site, crawl the target pages and index each page and its content for search result listings.
7. Enhance Link Popularity (i.e. Link Building)
The value of other high-quality websites pointing to your site is important for search engines when considering the overall ranking and importance of your site content. For this to occur, Black Rhino Media uses white-hat strategies to build relationships with other relevant sites to create inbound links to your optimized pages.
8. Monitoring & Follow-up
After the initial round of your search engine optimization campaign, Black Rhino Media continues to work toward your search engine ranking goals by gathering important statistical information from your site. We then use this data to further improve upon your website's performance. Our SEO consultants will provide you with detail progress reports at key intervals throughout the campaign and recommend any necessary changes to the structure of your campaign as needed.